Toyota U Trust

Toyota U Trust – Media and lead generation

Our goal:
Toyota wanted us to improve its brand awareness among consumers in terms of used cars and create an instant interface for them to get callbacks from local dealers.

Insights:

  • Consumers pay attention to the reputation of dealerships when buying used cars, and our marketing campaign for Toyota serves this purpose perfectly.
  • People also conduct their detailed research on popular websites, such as YouTube and Google, to find out more about specific features and rates.
  • We used email and Facebook conversions for lead generation that goes up once consumers are flagged as interested.

Our plan:
The right mix of such channels as social, video, content, auto, and Google was used to achieve desirable results.

Results:
We helped Toyota multiply the number of expected leads, its Google CR was over 13%, and its FB and content marketing generated excellent returns, just like emailers and auto sites in Phase 2.