Toyota U Trust – Media and lead generation
- Consumers pay attention to the reputation of dealerships when buying used cars, and our marketing campaign for Toyota serves this purpose perfectly.
- People also conduct their detailed research on popular websites, such as YouTube and Google, to find out more about specific features and rates.
- We used email and Facebook conversions for lead generation that goes up once consumers are flagged as interested.
The right mix of such channels as social, video, content, auto, and Google was used to achieve desirable results.
Results:We helped Toyota multiply the number of expected leads, its Google CR was over 13%, and its FB and content marketing generated excellent returns, just like emailers and auto sites in Phase 2.