Sparx Shoes

Sparx Shoe – Social media solutions

Basic goal:
Sparx, a brand under Relaxo Footwears, asked our team of professionals to create its own identity in the digital space. This company wanted to launch its official Twitter and Facebook pages by taking advantage of the ICC World Cup 2015 opportunities.


  • Young guys like sharing different facts about cricket and cricketers, and that’s why we decided to conceptualize #CricketkaluckyCharm to encourage their social media engagement.
  • Daily posts and contests helped us increase the effectiveness of this marketing campaign and enhance its organic reach.

Detailed planning:

  • Our Facebook plan was improved during the world cup to target young male consumers who browse the Internet for any relevant sports content on a regular basis.
  • We used stamp ads to create a more exclusive quotient and targeted reach among them.

We helped out client get a huge organic response during WC, and this digital marketing campaign over-achieved its goals by multiplying estimated impressions and likes twice.