Pashmina Builders

Pashmina Builders – Media and leads

Main idea:
We were asked to create more awareness about the new projects of Pashmina and connect interested consumers with this company directly.

Effective strategies:

  • Buying a new house is an important investment that requires a lot of time, patience, and dedication for this project to stand apart.
  • Budget and IPL properties were chosen to launch a specific brand building campaign focused on demography stats.
  • Our professionals improved its communication impact through emailers, Google, and creating their focused content via partnerships with a number of vendors.

Our Plan:
We used the right combination of Tier1 displays, emailers, and Google to get perfect tools for generating the necessary awareness and leads.

Results:
Customers got enough coverage with the help of our digital marketing campaigns. They succeeded to establish a nice and reputable niche image among their targeted consumer group only after the first 6 months.