Pan Bahar

Pan Bahar – Social media marketing

Targets:
This brand had to face a challenge when creating its reach among young consumers.

Solutions and methods:

  • Social media is the most effective tool to reach this targeted group and increase a brand saliency.
  • This brand was launching quite heavy TV media around the Cricket World Cup.

Our plan:

  • We advised our client to optimize its Facebook marketing plan during WC to be able to target male consumers who are 18-30 years old and search for the sports content.
  • That’s why we created relevant video and stamp posts to enhance its reach and brand awareness.

Results:

  • Its engagement rate increased up to 8% and CTR was boosted up to 10%.
  • Average post and other likes were doubled with our help.