Pan Bahar – Social media marketing
This brand had to face a challenge when creating its reach among young consumers.
Solutions and methods:
- Social media is the most effective tool to reach this targeted group and increase a brand saliency.
- This brand was launching quite heavy TV media around the Cricket World Cup.
- We advised our client to optimize its Facebook marketing plan during WC to be able to target male consumers who are 18-30 years old and search for the sports content.
- That’s why we created relevant video and stamp posts to enhance its reach and brand awareness.
- Its engagement rate increased up to 8% and CTR was boosted up to 10%.
- Average post and other likes were doubled with our help.