Asahi Glass India (DragonTrail)

Asahi Glass India (Dragontrail) – Media and video marketing

Its target:
This company asked us to improve their consumer awareness around the mobile glass line called Dragontrail, a counterpart of Gorilla glass.

Chosen solutions:

  • When it comes to touchscreen glasses, their longevity and strength are the main factors considered by consumers.
  • They often conduct their tech and mobile review research through YouTube videos and are engaged in relevant Facebook posts.
  • That’s why videos are the most engaging medium to share information about specific product benefits.

Planning:

  • We produced an interesting video with a creative title The Adventure of #Jealousdog to spread the message about beneficial product characteristics.
  • Our specialists used Facebook and YouTube optimally to deliver it as effectively as possible.

Results:
This marketing campaign delivered endless lines on Facebook and half a million impressions on YouTube with its VTR exceeding 25%.